Hydrofarm
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Marketing approval controls

Controlled environment agriculture

About Hydrofarm

Hydrofarm is a leading manufacturer and distributor of branded hydroponics equipment and supplies for controlled environment agriculture.

For over 40 years, they've served growers with innovative products including grow lights, climate control solutions, and nutrients across a 3,000+ product portfolio.

As a publicly traded company with 500+ employees globally, they needed efficient collaboration workflows to support their diverse product brands and marketing campaigns.

500+ employees
47 years
3,000+ products
NASDAQ listed
Headquarters: Shoemakersville, PA
Adopted Comind.work in 2011
Challenge illustration

The challenge

No documented controls on marketing approvals

Hydrofarm's marketing approvals had no controlled process - feedback scattered across email threads, no documented record of who approved what, and no version control to verify which materials were current.

Multiple stakeholders including product managers, brand managers, legal, and senior leadership each had different approval authorities - but none of this was documented or enforceable.

Without controlled review steps, materials circulated in untracked versions and approvals were untraceable - creating quality risks for a publicly traded company managing 3,000+ products.

Untraceable feedback and approvals
Uncontrolled version management
No documented approval authority
No evidence of review completion

The solution

Controlled review process with documented sign-off

Comind.work replaced uncontrolled email approvals with documented review workflows - each marketing asset follows controlled steps with recorded feedback and traceable sign-off from the right stakeholders.

Different campaign types follow different controlled processes - simple social posts have lightweight review, complex product launches require documented multi-level approval - all with quality evidence.

Every material version is controlled, every approval recorded, and every stakeholder review documented - meeting the quality standards expected of a publicly traded company.

Controlled approval workflows

Each campaign type follows documented approval steps - stakeholder reviews recorded, sign-offs traceable, exceptions documented.

Documented feedback process

All stakeholder feedback captured in one controlled process - no more scattered email threads or untraceable review comments.

Approval quality metrics

Documented evidence of approval status across all materials - which reviews are complete, which are pending, where quality gates need attention.

Business results

The results

Controlled approvals, eliminated version confusion

Marketing approval times dropped by 50% - not by skipping steps, but by replacing untraceable email chains with controlled processes that are faster to follow and document.

Version control issues virtually eliminated. Every material now has a clear approval history - which version was reviewed, by whom, and when it was signed off.

The quality approach expanded to product development, sales operations, and training - each adopting controlled review processes with documented evidence.

Key features that made the difference

Documented approval process

Custom review workflows route materials to the right stakeholders with documented sign-off at every quality gate.

Impact:

Approval time cut by 50% with documented evidence for every review and sign-off.

Controlled feedback capture

All stakeholder feedback documented in one controlled process - traceable review comments replacing scattered email threads.

Impact:

Version control issues virtually eliminated with documented review history for every material.

Approval quality dashboard

Quality metrics showing approval status, pending reviews, and documented evidence of completed quality gates across all campaigns.

Impact:

Marketing managers verify review completion with documented evidence instead of chasing status updates.

"

Every marketing asset now has a documented review trail - who reviewed it, what feedback was given, who signed off. We launch campaigns faster because the controlled process is actually quicker than chasing approvals through email.

"

- Heather Bené Dubin-Brians

Senior Coordinator, Trade Marketing & Digital Development, Hydrofarm

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