Sales says "closed-won".
Ops asks "closed what?"
Ensure delivery knows exactly what was promised before the kickoff call.
Ensure delivery knows exactly what was promised before the kickoff call.
The Coordination Failure
Sales closes deals; delivery finds out through forwarded emails
What was promised vs. what was sold - nobody knows
Expectations set in sales, broken in delivery
Ops scrambles because they weren't in the room
What a Coordination System Fixes
Every closed deal triggers a structured handoff - not an email
Scope, timeline, special terms, customer expectations - all captured at close
Delivery team sees exactly what was promised before they inherit it
"This deal has non-standard terms" - flagged early, not discovered late
Wraps around your CRM and delivery tools while preserving your systems of record
Commitments captured as structured data when deals close in your CRM
Routes to appropriate delivery team with full context
Tracks handoff completion - no "I thought you had it"
Escalates stalled handoffs before customers feel the gap
Handoff time reduced
Dropped handoffs
Fewer "left hand" complaints
Sales-Ops blame games
Responsible for the end-to-end revenue process
Inherits commitments made before they joined the conversation
Tired of mediating Sales vs. Ops conflicts
Working system in 21 days. Captured commitments, structured handoffs, smooth kickoff.