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BigBoard JCDecaux
BigBoard JCDecaux logo

Ad campaign pipeline visibility

Outdoor advertising & media

About BigBoard JCDecaux

BigBoard is a leading outdoor advertising company and part of JCDecaux Group, the world's largest outdoor advertising company.

Operating over 9,860 advertising surfaces across 27 cities, they serve 4,000+ clients with premium outdoor advertising solutions nationwide.

Their comprehensive portfolio includes billboards, digital screens, branded bus stops, and innovative street furniture reaching millions of consumers daily.

9,860+ surfaces
4,000+ clients
Premium locations
JCDecaux Group
Adopted Comind.work in 2020
Challenge illustration

The challenge

Leads and campaigns tracked in separate places

With 9,860 advertising surfaces across 27 cities and 4,000+ clients, BigBoard had client data, inventory, and campaign status in systems that were never designed to work together.

Account managers manually distributed leads and gathered client feedback from different sources. Knowing who was handling what - and where campaigns stood - required checking multiple tools.

They wanted a clearer picture of client commitments and a way to route inquiries to the right person without constant manual coordination.

Leads distributed manually
Campaign status in separate tools
Client feedback hard to collect
27 cities, no unified view

The solution

Routing leads and tracking campaigns in one place

Rather than replacing their advertising systems, we built a layer that connects them. BigBoard's existing tools stayed in place while gaining visibility across the full workflow.

The system routes incoming inquiries to the right account manager based on location, expertise, and workload - then tracks the request through to campaign delivery.

Managers can now see commitments across all 27 cities: which clients are waiting on proposals, which campaigns are in production, and where things need attention.

Lead routing

Inquiries automatically assigned to the right account manager based on city, expertise, and current workload.

Campaign pipeline view

Every client request tracked from inquiry through proposal to live campaign. Account managers see exactly where each one stands.

Client feedback collection

Clients with active campaigns automatically receive feedback surveys. Results flow back to account managers for follow-up.

Business results

The results

Faster response, better follow-through

Leads now reach the right account manager in minutes instead of hours. Managers see all client commitments across 27 cities without checking multiple systems.

Account managers spend less time on manual coordination and more time serving clients. Campaign status is visible at every stage, so nothing falls through the cracks.

Other departments saw the results and asked for similar systems - the approach has since expanded to campaign production and inventory management.

Key features that made the difference

Lead routing

Client inquiries routed to the right account manager based on location, expertise, and current workload - with clear ownership from the start.

Impact:

Lead response time improved by 40% as inquiries reach appropriate account managers within minutes instead of hours.

Multi-city campaign view

Status of every client engagement across 27 cities visible in one place - proposals pending, campaigns in production, and active placements.

Impact:

Account managers save hours weekly with information available in one place instead of scattered across city-specific systems.

Client feedback loop

Surveys sent automatically to clients with active campaigns. Results tracked and routed to account managers for follow-up.

Impact:

Client satisfaction data captured consistently, enabling proactive account management.

"

Leads used to sit in a shared inbox until someone claimed them. Now they go directly to the right person based on the city and account type. Response time dropped from hours to minutes.

"

— Regional Account Manager

Regional Account Manager, BigBoard JCDecaux