BigBoard JCDecaux
BigBoard JCDecaux logo

Campaign delivery accountability

Outdoor advertising & media

About BigBoard JCDecaux

BigBoard is a leading outdoor advertising company and part of JCDecaux Group, the world's largest outdoor advertising company.

Operating over 9,860 advertising surfaces across 27 cities, they serve 4,000+ clients with outdoor advertising solutions nationwide.

Their portfolio includes billboards, digital screens, branded bus stops, and street furniture - managing campaign commitments at this scale required documented accountability.

9,860+ surfaces
4,000+ clients
Premium locations
JCDecaux Group
Adopted Comind.work in 2020
Challenge illustration

The challenge

No traceable record from inquiry to live campaign

With 9,860 advertising surfaces across 27 cities and 4,000+ clients, BigBoard had no documented process connecting client inquiries to campaign delivery. Lead ownership was informal and untraceable.

Account managers distributed leads manually with no documented accountability. Campaign status lived in separate systems with no controlled record of commitments - when a client asked about their campaign, staff had to reconstruct context from scattered sources.

No documented lead ownership
Untraceable campaign status
Unverifiable client feedback
No audit trail across 27 cities

The solution

Documented campaign process with accountable ownership

Rather than replacing their advertising systems, we built a documented quality layer across them. BigBoard's existing tools stayed in place while gaining traceable accountability across the full campaign lifecycle.

Every inquiry now has documented ownership from the moment it arrives. The process routes to the right account manager with recorded accountability - then tracks the commitment through proposal, production, and live placement.

Managers verify campaign delivery across all 27 cities with documented evidence - which commitments are pending, which are in production, and where quality gates need attention.

Accountable lead assignment

Inquiries assigned with documented ownership based on city, expertise, and workload - traceable accountability from first contact.

Traceable campaign record

Every client commitment documented from inquiry through proposal to live placement - one traceable record with evidence at each stage.

Controlled feedback process

Client feedback collected through documented process - survey results recorded and routed to account managers with traceable follow-up.

Business results

The results

Accountable delivery across every city

Every lead now has documented ownership from the moment it arrives. Managers verify campaign delivery across 27 cities with traceable records instead of gathering status from scattered systems.

Account managers spend their time serving clients instead of coordinating handoffs. Campaign commitments are traceable at every stage - documented evidence of who owns what and where it stands.

Other departments adopted the same quality approach - campaign production and inventory management now follow documented processes with accountable ownership.

Key features that made the difference

Accountable lead assignment

Client inquiries assigned with documented ownership based on location, expertise, and workload - traceable accountability from first contact.

Impact:

Lead response time improved by 40% with documented ownership replacing informal claim-based assignment.

Traceable campaign record

Every client commitment documented from inquiry through live placement across 27 cities - one traceable record with evidence at each stage.

Impact:

Campaign delivery verified with documented evidence instead of status gathered from scattered city-specific systems.

Controlled feedback process

Client feedback collected through documented process - survey results recorded, routed to account managers, and linked to campaign records.

Impact:

Client satisfaction data captured through controlled process with traceable follow-up records.

"

Leads used to sit in a shared inbox until someone claimed them. Now every inquiry has a documented owner from the start - the right person based on city and account type, with a record of every step.

"

- Regional Account Manager

Regional Account Manager, BigBoard JCDecaux

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