Comind.work
BigBoard JCDecaux
BigBoard JCDecaux logo

Rapid outdoor advertising automation

Outdoor advertising & media

About BigBoard JCDecaux

BigBoard is a leading outdoor advertising company and part of JCDecaux Group, the world's largest outdoor advertising company.

Operating over 9,860 advertising surfaces across 27 cities, they serve 4,000+ clients with premium outdoor advertising solutions nationwide.

Their comprehensive portfolio includes billboards, digital screens, branded bus stops, and innovative street furniture reaching millions of consumers daily.

9,860+ surfaces
4,000+ clients
Premium locations
JCDecaux Group
Adopted Comind.work in 2020
Challenge illustration

The challenge

Legacy systems blocking advertising operations at scale

BigBoard operates over 9,860 advertising surfaces across 27 cities, but their outdated systems couldn't handle the complexity of serving 4,000+ clients efficiently.

Account managers struggled with manual lead distribution and scattered customer feedback, while legacy advertising management systems required constant manual data synchronization.

The disconnected systems created operational bottlenecks that affected service quality, prevented automation of routine tasks, and blocked scalable growth across markets.

Manual lead distribution
Scattered customer feedback
Legacy system bottlenecks
No workflow automation

The solution

Intelligent automation bridging legacy systems

Comind.work replaced manual processes with intelligent automation while bridging BigBoard's legacy advertising systems with modern workflow capabilities.

The platform automated lead distribution based on territories and specializations, while creating seamless data flows between disconnected systems.

Smart automation handled routine tasks and system synchronization, while custom dashboards delivered real-time performance tracking across all 27 cities.

Smart lead routing

Automatically routes incoming leads to appropriate account managers based on location, client size, and advertising format specialization.

Legacy system automation

Intelligent connectors bridge outdated advertising management systems with modern workflows, eliminating manual data synchronization.

Performance dashboards

Real-time visibility into account manager effectiveness, conversion rates, and customer satisfaction across all locations.

Automated workflow orchestration

Smart automation handles routine tasks, follow-up processes, and multi-system coordination across all 27 city operations.

Business results

The results

Rapid automation with measurable efficiency gains

BigBoard achieved immediate improvements in lead response times and account manager productivity through intelligent automation that eliminated manual bottlenecks.

The automated system integration connected legacy platforms seamlessly, while performance tracking revealed best practices implemented across all teams.

Success with advertising operations automation led to expansion into campaign management, inventory tracking, and comprehensive financial operations automation.

Key features that made the difference

Automated lead distribution

Intelligent routing system that matches incoming leads with the right account managers based on expertise, location, and capacity.

Impact:

Lead response time improved by 60% as inquiries reach appropriate account managers within minutes instead of hours.

Legacy system integration

Smart connectors automatically bridge outdated advertising management systems with modern workflows, eliminating manual data synchronization.

Impact:

Account manager productivity increased through automated system coordination and reduced administrative overhead.

Workflow automation platform

Intelligent automation handles routine tasks, follow-up processes, and customer feedback collection across all 27 city operations.

Impact:

Customer satisfaction scores increased due to consistent automated follow-up processes and proactive issue resolution.