Comind.work
BigBoard JCDecaux
BigBoard JCDecaux logo

Streamlined outdoor advertising operations

Outdoor advertising & media

About BigBoard JCDecaux

BigBoard is a leading outdoor advertising company and part of JCDecaux Group, the world's largest outdoor advertising company.

Operating over 9,860 advertising surfaces across 27 cities, they serve 4,000+ clients with premium outdoor advertising solutions nationwide.

Their comprehensive portfolio includes billboards, digital screens, branded bus stops, and innovative street furniture reaching millions of consumers daily.

9,860+ surfaces
4,000+ clients
Premium locations
JCDecaux Group
Adopted Comind.work in 2020
Challenge illustration

The challenge

Managing massive outdoor advertising complexity

BigBoard operates over 9,860 advertising surfaces across 27 cities, serving 4,000+ clients with complex multi-format inventory management needs.

Their account managers struggled with manual lead distribution, scattered customer feedback across email chains, and no clear visibility into performance metrics.

The lack of integration between their advertising management system and customer relationship processes created bottlenecks that affected service quality and growth.

Manual lead distribution
Scattered customer feedback
No performance visibility
Disconnected systems

The solution

Automated workflows for complex operations

Comind.work provided automated lead distribution based on geographic territories and account manager specializations, eliminating manual assignment delays.

The platform seamlessly integrated with BigBoard's existing advertising management system while creating unified customer relationship workflows.

Custom dashboards delivered real-time performance tracking for account managers, regional directors, and leadership across all 27 cities.

Smart lead routing

Automatically routes incoming leads to appropriate account managers based on location, client size, and advertising format specialization.

Integrated CRM workflows

Unified customer relationship management with automated follow-up processes and systematic feedback collection.

Performance dashboards

Real-time visibility into account manager effectiveness, conversion rates, and customer satisfaction across all locations.

Multi-city operations

Customized workflows for different city operations, accommodating local regulations and market requirements.

Business results

The results

Dramatic improvements in operational efficiency

BigBoard achieved immediate improvements in lead response times and customer satisfaction while significantly boosting account manager productivity.

The automated performance tracking revealed best practices that were implemented across the entire team, leading to consistent revenue growth.

Success in customer relationship management led to expansion into campaign management, inventory tracking, and financial operations automation.

Key features that made the difference

Automated lead distribution

Intelligent routing system that matches incoming leads with the right account managers based on expertise, location, and capacity.

Impact:

Lead response time improved by 60% as inquiries reach appropriate account managers within minutes instead of hours.

Integrated performance tracking

Real-time dashboards that monitor account manager effectiveness, conversion rates, and customer satisfaction across all operations.

Impact:

Account manager productivity increased through better focus on high-value client interactions and reduced administrative tasks.

Systematic customer feedback

Automated collection and analysis of customer feedback replacing scattered email communications with organized insights.

Impact:

Customer satisfaction scores increased due to consistent follow-up processes and proactive issue resolution.